Key Info

Basic Information

Prof. Dr. Martina Ziefle
Faculty / Institution:
Arts and Humanities
Project duration:
01.09.2020 to 31.08.2024
EU contribution:
3.973.703,40 euros
  EU flag This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 952215.  


Privacy-Aware and Acceptable Video-Based Technologies and Services for Active and Assisted Living


Europe is facing crucial health and social care challenges due to the demographic shift towards an ageing population and related economic impact from increased provision of care. Innovation in Active and Assisted Living (AAL) solutions has the potential to address these healthcare and social demands while profiting from the economic opportunities driven by the Silver Economy. Advances in computer vision have given video cameras the ability of ‘seeing’, evolving their functionality to become ‘smart cameras’. However, the monitoring using cameras can be seen as intrusive and violating rights to privacy, because of the concern that raw video images could be observed by unauthorised viewers or stored for inappropriate use. Acceptance of such technologies is also low because they create a sense of Orwellian “Big Brother” surveillance.

The aim of VISUAAL is to bridge the knowledge gap between users’ requirements and the appropriate and secure use of video-based AAL technologies to deliver effective and supportive care to older adults managing their health and wellbeing. VISUAAL will seek to increase awareness and understanding of the context-specific ethical, legal, privacy and societal issues necessary to implement visual system across hospital, home and community settings, in a manner that protects and reassures users; outputs will stimulate the development of a new research perspective for constructively addressing privacy-aware video-based working solutions for assisted living. This aim will be achieved by providing a transdisciplinary and cross-sectoral combination of training, non-academic placements, courses and workshops on scientific and complementary skills. This holistic training to high achieving early stage researchers will be facilitated by the consortium, a community of researchers and industrial partners from different fields (computer science, engineering, healthcare, law, business, sociology) and other stakeholders (users, policy makers, public services.


  • Universidad de Alicante, Spain (Coordinator)
  • Technische Universität Wien, Austria
  • Stockholms Universitet, Sweden
  • The Provost, Fellows, Foundation Scholars & The Other Members of Board of the College of the Holy & Undivided Trinity of Queen Elizabeth near Dublin, Ireland