Darren Dahl

Research Stay at RWTH Aachen 2011: Guest Professor in the Program ERS International
Information about our Alumnus Prof. Dr. Darren Dahl is the Fred H. Siller Professor in Applied Marketing Research at the Sauder School of Business, University of British Columbia. His current research interests are in the areas of new product design and development, creativity, consumer product adoption, the role of social influence in consumer behaviour, and understanding the role of self-conscious emotions in consumption. Darren has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, and Journal of Consumer Psychology. He currently serves as an associate editor at the Journal of Consumer Research and is an editorial board member of the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and the International Journal of Research in Marketing. He has won awards for both his research, for example Marketing Science Institute Young Scholar, and his teaching, for example CGA Graduate Teaching Award, efforts. Darren received his Ph.D. from the University of British Columbia.


Interview with Darren Dahl

Darren Dahl Copyright: private

Can you explain in a few sentences what your main research field is all about and its importance in a wider context?

I study how creativity plays an important role in the both the lives of consumers and in organizations. I seek to understand how organizations can facilitate creative activity in both their employees and their customers. Creativity can facilitate a number of benefits – ranging from better new product development to customer loyalty.

What led to your research stay at RWTH Aachen? Is there a specific reason why you chose Germany and why our university for your research visit?

My research interests align well with faculty at RWTH Aachen. There was an excellent opportunity to develop research relationships on this visit – start new projects and provide advice to researchers at the school.

How do you remember the interaction with students and fellow researchers at the School of Business and Economics at RWTH Aachen University?

The interaction with students and researchers at RWTH Aachen was excellent. The group provided excellent hospitality and the seminars and presentations I was involved in were well received. I received great feedback and felt I was able to help a number of students in their projects.

Being this your first visit in Germany: Is there something you think German academia could learn from academia in Canada or vice-versa?

I think exchanges and visits like I have experienced are invaluable to the research process. I learned about the excellent relationships German academics have with industry and how real-world research projects are facilitated out of these relationships. There is something useful that can be modeled here. I think academics in Germany can leverage the experience of visitors with respect to publishing acumen and international experience. Opening up the German system to other academic models will enable a selective adoption of systems and approaches that might be helpful.

Could you please summarize your stay at RWTH Aachen University - What was your most rewarding experience? Which tangible outcomes of your stay are most important?

The most important part of my stay was the development of personal relationships with faculty and students. Since my visit I have hosted a PHD student from Aachen at my university and I have continued communication with other faculty and students. I would also say that my visit to Aachen proper was quite rewarding. I was not familiar with the great history of the city and the charm of the people that live there. It is a place I would enjoy visiting again – it has a lot to offer.