Specialist for Market and Social Research

Vocation Description

Specialists for market and social research are involved in the planning, organisation, and carrying out of market studies and research projects in empirical social research. You work with the conception and creation of questionnaires and conversation guides. You research data, analyse it, evaluate it using statistics software, and create reports and presentations from the results. Even though they predominately work in an office, they often have contact with the different target groups, such as customers, interviewers, or test persons. For surveys, you train interviewers, organize their assignment, gather the responses to the questionnaires, and implement quality control. A convincing manner and verbal skills are necessary for this work. You plan and organize project plans, set project guidelines and work from project documentation to project settlement in a team. Working in a team on a collective project require cooperation, autonomy, and independence from all those involved.