Strategic Management and Entrepreneurial Thinking

Online Workshop

Description

In this course you will learn the basics of strategic management and the most important aspects of entrepreneurial thinking and acting. The topics planning, strategy as well as the management of people will be seen from different views. On the one hand you need this knowledge for the construction, alteration or extension of a business. On the other hand also for specific research proposals, if the call ask for the potential of commercialisation or a differentiation from the competitors.

At the end of the course you will be able to define and set targets and develop measures to achieve them. You will identify strengths and weaknesses of a company, to differentiate them from competitors, to identify opportunities and risks and you will organize internal processes and structures. Finally you will get insights of your research project from the perspective of companies and businesses.

Methods

Continuous alternating between theory and practice. Additional case studies from science and industry.

The theoretical bases are enriched by group work and application of methods in teams.

Content

• Introduction to Strategic Management

• Aspects of Management Decisions

• Planning and Target Setting

• Business and Competition Strategies

• Industry Analysis

• Stakeholder Analysis

• SWOT-Analysis

• Human Factor - Team Development

• Group Dynamic and Behaviour in Teams

Participation Requirements

Technical requirements:

PC/laptop, microphone, loudspeaker, Internet & optional camera

Target Audience

doctoral candidates, who are registered in the Doctoral Academy