Strategic Management and Entrepreneurial Thinking
- Online workshop
- business management
- Staff Development Measures:
- Fields of Action:
- Promote Capacity for Innovation and Research
- Career Development
- Participation Fee:
In this course you will learn the basics of strategic management and the most important aspects of entrepreneurial thinking and acting. The topics planning, strategy as well as the management of people will be seen from different views. On the one hand you need this knowledge for the construction, alteration or extension of a business. On the other hand also for specific research proposals, if the call ask for the potential of commercialisation or a differentiation from the competitors.
At the end of the course you will be able to define and set targets and develop measures to achieve them. You will identify strengths and weaknesses of a company, to differentiate them from competitors, to identify opportunities and risks and you will organize internal processes and structures. Finally you will get insights of your research project from the perspective of companies and businesses.
Continuous alternating between theory and practice. Additional case studies from science and industry.
The theoretical bases are enriched by group work and application of methods in teams.
Introduction to Strategic Management
Aspects of Management Decisions
Planning and Target Setting
Business and Competition Strategies
Human Factor - Team Development
Group Dynamic and Behaviour in Teams
PC/laptop, microphone, loudspeaker, Internet & optional camera
doctoral candidates, who are registered in the Center for Doctoral Studies