MeBeSafe

  This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 723430.  

Title

Measures for behaving safely in traffic

Concept

Navigating traffic is mostly habitual; Our behaviour neither requires a lot of elaborate conscious decision-making, nor is it purely automatic/reflexive. However, most current measures intended to get traffic users to behave safer appeal to our deliberate self (awareness campaigns, speed signs), act autonomously on our behalf (autonomous braking, traffic lights), or seek to “assist” us by presenting feedback/information (Forward Collision Warning, roadside speed displays). However, the latter category of measures is often not effective as users either switch them off or do not act on the information provided. MeBeSafe is looking to directly change our habitual traffic behaviour using “nudging”. This concept from behavioural economics relates to subconsciously stimulating us to make a desired choice, without forcing us if we want to go a different way.

Participants

• Chalmers Tekniska Högskola AB, Sweden
• Volvo Personvagnar AB, Sweden
• Nederlandse Organisatie voor Toegepast Natuurwetenschappelijk Onderzoek TNO, Netherlands
• SHELL International B.V., Netherlands
• Heijmans Wegen B.V., Netherlands
• Stichting Wetenschappelijk Onderzoek Verkeersveiligheid, Netherlands
• Università degli studi di Firenze, Italy
• Cranfield University, United Kingdom
• cygnify B.V., Netherlands
• Verkehrsunfallforschung an der TU Dresden GmbH, Germany
• Bayerische Motorenwerke Aktiengesellschaft, Germany
• OFFIS e.V., Germany
• Kompetenzzentrum - das virtuelle Fahrzeug, Forschungsgesellschaft mbH, Austria